Akicha have made ads for this but so far it is a bit unclear. Mel TV is an online magazine for young girls, it's mainly about fashion and make up. Its goal is to publish the paper magazine. Akicha seems to be involved in some kind but she has not been seen in the videos yet. Here is one of these.
Akicha made a tweet about this a week ago but I have waited to see if we will get more info but unfortunately not. But today we got a pic with Akicha and one of the other girls in the project. I hope we will get more info in the future. But it seems to be similar production for both MelTV and Akicha's videos, maybe the same team.